Dumb Advertisements

If you sat through any of the recent India-New Zealand cricket matches, you would have noticed this. The new Citi-Jet Airways commercial that props itself as a must-have for customers in case :

1. They are stalking a hot bimbo around the airport and she gets away by checking into the platinum lounge of jet-airways.

Subliminal Message ad sends : Stalking is now financed by Banks. Now with the new platinum citibank card, no target is unachievable for perverts. And that bimbo thought she could just get away!!

2. They are a big fan of cricket, have watched legendary matches over the years from stadiums yet are too lazy to go out and watch the IPL final.

Subliminal Message ad sends: IPL sucks

3. You encounter your ex at the airport and have to bear their sad tales all over again while gazing longingly at the first class cabins in the plane.

Subliminal Message ad sends: No message. Its plain stupid. Who wouldn’t want to get away from a loser ? As if Citibank thought of it first…

The thing is these ads are really dumb and having to bear them over and over again makes you irritated after a while. Plus they are alienating their target demographic namely – people with low self esteem by making them look bad eg. the irritating ex. Only people with with such a low opinion of themselves would feel pretty good while sitting in cabin with glass separating it from rest of the airport. Gee what an upgrade!!

This reminds of another massive camapaign of a Bike by Bajaj, starting a few years ago. Perhaps a pic would be appropriate.

The Man among bikes

Now they say Pulsar is DEFINITELY MALE. Last time I checked one male riding another male was the definition of  GAY. And apparently this was what hooked the customers on to it or so Bajaj claims. So next time you see an overdressed guy posing along with his “Male bike”, with leather jackets and all… be assured he is a repressed homosexual.

One ad doing the rounds nowadays is pretty good though.